Capturing the soul of Italian cuisine.

When Carluccio’s launched their new, more premium menu and wine list, we were tasked with carefully elevating the brand.

we created a strategy that was true to their Italian roots, but with a premium twist. By focusing on what’s important in Italian cuisine – the love of the finest, freshest ingredients, cooked in a way only Italians can, we captured the heart of what Carluccio’s is about.