Putting the fun back into food.

Keeping up with ever-changing diner demographics and tastes is a serious business. So we did as we always do. Devour all the audience insight we could. Taking a look at the market from head to tofu to uncover the simple truth that great food should be social, entertaining, and fun.

So we did what our mothers told us not to. We played with our food and created a new positioning for Giraffe. With a new look, brand story, principles and tone of voice.