Giving Britain's best-loved pubs some love.

To refresh Vintage Inn’s collection of much-loved country pubs we delved into what makes a great country pub. Thankfully not all research is desk-based!

The new visual identity brings warmth and character to the brand through a rich color palette of deep greens and earthy tones, complemented by natural textures and rustic photography. Traditional typography and carefully crafted brand elements reflect the heritage and authenticity of these beloved countryside destinations, while maintaining a contemporary edge that appeals to modern pub-goers.

The comprehensive brand guidelines ensure consistency across all touchpoints - from menus and signage to digital platforms - creating an inviting and memorable experience that celebrates the unique charm of each location while unifying the collection under one distinctive brand identity.